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Posted: Saturday, January 20, 2018 12:08 AM

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Company Name: Pearson Packaging Systems


The Marketing Coordinator will support the Marketing Communications Manager in all demand generation and sales support activities. The individual should be highly motivated, detail-oriented, and willing to continuously raise the bar in our efforts to grow and expand awareness and demand for Pearson products and services. Desired candidates possess strong communication, interpersonal and problem solving skills.

Primary Responsibilities Include:

ONLINE MARKETING

Maintain accurate web presence and actively engage in the continuous optimization
Manage social media initiative with the goal of growing our followers and their engagement to support lead generation and SEO objectives

CONTENT GENERATION & COLLATERAL


• Develop easy to understand and compelling copy for various communication purposes, including press releases, articles, case studies and social media posts.
• Ensure that messaging is refined, clear, and communicates the value proposition and positioning
• Edit and proofread copy from both internal and external content providers
• Support the creative development of collateral and tools (i.e. brochures, branded PowerPoint, infographics etc.)
• Coordinate with outside service providers (printers, photographers, videographers, designers etc.)
• Take photos and videos as needed

TRADESHOW & EVENT PLANNING

• Support trade show logistics Plan and coordinate other events as necessary

BRANDING

• Promote uniformity and consistency of brand
• Manage sourcing of promotional items and giveaways

COORDINATION

• Collaborate and coordinate with various departments depending on project needs

Qualifications

• Marketing, Communications, Business or related degree
• Strong verbal and written communication skills
• Outstanding organizational and multi-tasking abilities, highly detail-oriented
• A strong aptitude for learning new programs and technical concepts
• Can-do attitude and strong problem solving skills
• Eye for design
• Desire to be challenged, continuously learn, grow professionally and contribute to the goals of the marketing department in a meaningful way
• Above average proficiency using Microsoft Office Suite
• 1-3 years of relevant experience
• A good understanding of basic marketing concepts (SWOT, Positioning, Segmentation, Targeting, etc.)
• Familiarity with B2B marketing as well as general marketing trends (Content Marketing, Responsive Web Design, Marketing Automation etc.)
• Proven ability to grasp complex / technical concepts and simplify into easy-to-understand written document
• Knowledge of Adobe Photoshop, Illustrator and InDesign preferred
• Experience with photography and/or videography

Benefits

• Base salary + performance-based incentives
• Earning potential DOE
• Top-tier benefit plan including Health, Dental, Vision, Life, Disability, EAP
• 401K with matching contributions
• Pearson Packaging Systems is an Equal Opportunity Employer.

TO APPLY - Please send resume to HR@pearsonpkg.com

• Location: Spokane

• Post ID: 60511262 spokane
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